AEM 245 Marketing and Audience Development in Arts & Entertainment




This course examines the role of both short-term marketing and long-term audience development in cultivating and engaging with a community to meet organizational objectives. Using a blend of theory and practice, students will determine effective ways to match the intent of communication to the message and channel. Students will learn to identify barriers to attendance and address them through culturally and ethically appropriate means.


24 AEM credits and ENGL 100

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).


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