The trend in business today is to extend marketing dollars into the area of event marketing. This course will apply contemporary principles of strategic marketing to event management. Students will develop depth of knowledge in event: curation, planning, design, marketing, human and financial resource management, sponsorship, risk management and program evaluation. As a work-integrated learning experience, students will develop a response to a client event request for proposal.


BMKT 161

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Summer 2021 onwards


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