This course focuses on the essentials of marketing, including key marketing concepts, methods of analysis, and the marketing process. These topics are primarily explored in the context of developing sound strategies to manage profitable customer relationships in the tourism and hospitality industries. The course incorporates such topics as environmental and market analysis, the elements of the marketing mix (product, pricing, promotion, and distribution), and corresponding strategies.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
|Spring 2019 onwards|