3.00 credits

(3,0,1) hrs

15 wks

This asks students to research and liaise with a non-profit organization, political party or public advocacy group to identify its key message and to define its target audience and stakeholders. Project groups will design strategies to give the message "top of mind" presence through appropriate and widespread publicity. Groups will plan and simulate a news conference, including a prepared statements and media training for the speaker.

Prerequisites

45 credits of post-secondary education at the 100-level or higher