This course gives students the opportunity to participate in the major activities of Integrated Marketing Communications (IMC) developing the knowledge and skills necessary to create and execute small marketing communications campaigns in the tourism and hospitality industry. It focuses on theories, concepts and applications with IMC strategies and tactics for building brand equity using advertising, publicity, personal selling, consumer promotion, online and social network marketing, and relationship marketing.
45 credits of 100-level or higher coursework including TOUR 112
This course is equivalent to TOUR 212. Duplicate credit will not be granted for this course and TOUR 212.