3.00 credits

(4,0,0) hrs

15 wks

New products are key drivers of corporate growth and profitability. Companies today incorporate rigorous product development processes as product development is costly with a high failure rate. This course will equip students with a new product process including areas of: strategy, concept generation, evaluation, development and launch plan. This course has a strong practical, analytical and applications focus.

Prerequisites

84 credits of 100-level or higher coursework including 12 BMKT/IBUS credits, ENGL 100, and CMNS 152 or 220

Course Outlines