New products are key drivers of corporate growth and profitability. Companies today incorporate rigorous product development processes as product development is costly with a high failure rate. This course will equip students with a new product process including areas of: strategy, concept generation, evaluation, development and launch plan. This course has a strong practical, analytical and applications focus.
84 credits of 100-level or higher coursework including 12 BMKT/IBUS credits, ENGL 100, and CMNS 152 or 220