3.00 credits

(4,0,0) hrs

15 wks

This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.

Prerequisites

18 credits of 100-level or higher coursework including TOUR 111 or REC 111

Course Notes

This course is equivalent to TOUR 118. Duplicate credit will not be granted for this course and TOUR 118.

Course Outlines