This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.
18 credits of 100-level or higher coursework including TOUR 111 or REC 111
This course is equivalent to TOUR 118. Duplicate credit will not be granted for this course and TOUR 118.
|Fall 2015 onwards|