This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. The course also acknowledges Indigenous ways and values that can be incorporated into events and event management. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.


15 credits of 100-level or higher coursework

Course Notes

TOUR 220 is equivalent to TOUR 118. Duplicate credit will not be granted for this course and TOUR 118.

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).