This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.
18 credits of 100-level or higher coursework including TOUR 111 or REC 111
This course is equivalent to TOUR 118. Duplicate credit will not be granted for this course and TOUR 118.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
|Fall 2015 onwards|