This course provides insight into what is necessary to launch and operate your own business. Students will explore the entrepreneurial process, as it unfolds through idea generation and opportunity recognition, feasibility analysis, sales and marketing plan development, and financial model development. Students will develop an effective pitch and a business plan for a business or social enterprise they would like to explore.


BFIN 141 as a prerequisite and either BMKT 161 or BMKT 369 as a pre- or corequisite; OR NABU 320 and CMNS 305

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Fall 2024 onwards


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