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BMKT 367 Promotion Strategy and Analysis

3.00

(4,0,0)

15

This is a course dealing with the development of an advertising campaign (CAP-ADS). Students will study campaign strategy including how it is planned and organized in cooperation with the production, marketing, sales and finance departments as well as the use of outside agencies. Some time will be spent with advertising research as a pre- and post-control factor.

Prerequisites

BMKT 261; OR 6 NABU credits and CMNS 305

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Spring 2019 onwards

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca