3.00 credits

(4,0,0) hrs

15 wks

An introductory course indicating how to make the most out of marketing research. Through the practical applications of a research project, students will learn the elements of research design, basic methods of collecting data, analysis and reporting. Applications of Canadian and American research will be studied.

Prerequisites

BMKT 161 and BADM 210; OR 6 NABU credits and CMNS 305

Course Outlines