This is an overview course with primary focus on marketing products and services to the ultimate consumer. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix: Product, Price, Place, Promotion.
BMKT 161 is equivalent to TOUR 112. Duplicate credit will not be granted for this course and TOUR 112.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).