This course covers marketing theory and methods as they apply to world markets. Among the topics discussed is the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on market entry strategies and developing the marketing plan appropriate to various international global environments.
45 credits of 100-level or higher coursework; OR 6 NABU credits
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
|Fall 2021 onwards|