This course familiarizes students with developing, owning and operating their own businesses in tourism and outdoor recreation. Students will be introduced to entrepreneurship concepts, principles and processes as they apply specifically to the tourism industry. Students will gain an understanding of the business planning process by generating innovative ideas for small to medium sized tourism enterprises, evaluating those ideas, preparing formal business plans, and pitching their plans to the class.
27 credits of 100-level or higher coursework including TOUR 116
This course is equivalent to TOUR 225. Duplicate credit will not be granted for this course and TOUR 225.