Students will develop an in‐depth understanding of how to apply various marketing strategies to engage arts and entertainment audiences. Students will create detailed marketing plans, including sponsorship agreements and public relation strategies to maximize the potential for news coverage in print, electronic (radio, TV) and online sources. Students will also evaluate various social media tools and tactics to achieve the most effective results.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
|Summer 2021 onwards|