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AEM 345 Advanced Media Relations, Marketing and Promotions

1.50

(4,0,0)

07

Students will develop an in‐depth understanding of how to apply various marketing strategies to engage arts and entertainment audiences. Students will create detailed marketing plans, including sponsorship agreements and public relation strategies to maximize the potential for news coverage in print, electronic (radio, TV) and online sources. Students will also evaluate various social media tools and tactics to achieve the most effective results.

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Summer 2021 onwards

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca