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BMKT 365 Marketing Strategies and Decisions

3.00

(4,0,0)

15

Students will learn how to effectively analyse marketing problems and opportunities and develop successful marketing strategies. This course explores the concepts of strategic marketing planning, collecting and analyzing marketing information, developing competitive advantage, segmentation and target marketing, branding and positioning, ethics and social responsibility, developing and managing long-term customer relationships. The focus will be on utilizing this Work-Integrated Learning experience to analyze a business situation, develop strategic decision-making skills, and apply hands on tactical solutions to case challenges and an industry project.

Prerequisites

45 credits of 100-level or higher coursework; OR 6 NABU credits

Course Notes

BMKT 365 is an approved Experiential course for Cap Core requirements.

BMKT 203 or BMKT 161 strongly recommended as a prerequisite or corequisite.

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca