Selling is everybody’s business, and it is an essential skill to master at any personal or business setting. With the diverse and unique nature of the tourism and hospitality product, students will gain confidence in pitching carefully curated solutions to various types of clients. This skill-based course introduces personal selling techniques and communication strategies that enable the creation of meaningful client relationships and long-lasting success in a competitive industry. Throughout this course, students will follow a guided simulation that helps them build capacity at every stage of the sales cycle.
This course has been accredited by the Canadian Professional Sales Association (CPSA) which enables students who complete it successfully to gain a certificate of completion and apply for further professional sales designations.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).