3.00 credits

(4,0,0) hrs

15 wks

The course is designed to provide an in-depth, practical and up-to-date look at all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. The course links digital marketing theory and practice. Upon completion of this course, students will be able to apply digital marketing principles, techniques and tools to develop more effective and complete marketing programs.

Prerequisites

45 credits of 100-level or higher coursework; OR 6 NABU credits

Course Notes

BCPT 221, BMKT 261 and BMKT 365 are recommended.

Course Outlines