BMKT 369 Digital Marketing

This course provides a comprehensive introduction to digital marketing strategy and execution. Students will examine how organizations use digital channels, including websites, search, social media, email, display advertising, and mobile, to find, engage, and retain customers in a competitive, data-rich environment. Students will develop an integrated digital marketing plan that aligns with business objectives. Additionally, students will apply artificial intelligence tools and will complete professional certifications essential for a digital marketing career.