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BMKT 317 Introduction to Mobile App Marketing & Commercialization

3.00

(4,0,0)

15

This course provides an overview of mobile and Web technologies and infrastructure including cloud computing, social media networks and the major mobile operation systems, Windows, Android, Blackberry and Apple iOS for the growing iPhone and iPad market. Students will gain an understanding of how these technologies both compete and integrate together, the key business and social drivers, and the process for building a mobile or Web application.

Prerequisites

45 credits of 100-level or higher coursework; OR 6 NABU credits and CMNS 305

Course Notes

BMKT 161, BMKT 315 and BMKT 369 would be helpful to have before taking this course but are not mandatory

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca