Media producers must be innovative in their approach to the marketing, promotion and distribution of their projects in today's multiplatform universe. Through case studies and market trend analysis, students will learn to critically evaluate and assess current and emerging distribution pathways for maximum sales and social impact.


45 credits of 100-level or higher coursework

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Fall 2020 onwards