Retail is a dynamic and fast paced industry. Retail strategy will examine what retail stores are and the different channels that exist. Students will gain an understanding of what retail strategy is and how they can apply it to a career in retail operations management. This course will offer insights into how retailers create customer value and an understanding of CRM. Using a simulation, students will create a strategic business plan for a retailer.
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
|Spring 2023 onwards|