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BADM 204 Introduction to Strategic Management

3.00

(4,0,0)

15

This course will introduce you to the basic concepts, frameworks and methodologies useful to managers in crafting and executing business strategy. The course focuses on the fundamental conditions that enable a company to conceive, develop, and sustain a superior strategic position. We will introduce and apply analytical tools that will help you identify and systematically assess (1) the various environmental forces acting upon a company, (2) a company’s internal source of competitive advantage, (3) the likely behavior of a company’s rivals and (4) the long-term sustainability of a company’s competitive advantage.

Prerequisites

BFIN 241 is a prerequisite or co-requisite

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Fall 2021 onwards

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca