BADM 204 Introduction to Strategic Management

This course will introduce you to the basic concepts, frameworks and methodologies useful to managers in crafting and executing business strategy. The course focuses on the fundamental conditions that enable a company to conceive, develop, and sustain a superior strategic position. We will introduce and apply analytical tools that will help you identify and systematically assess (1) the various environmental forces acting upon a company, (2) a company's internal source of competitive advantage, (3) the likely behavior of a company's rivals and (4) the long-term sustainability of a company's competitive advantage.