This course will introduce you to the basic concepts, frameworks and methodologies useful to managers in crafting and executing business strategy. The course focuses on the fundamental conditions that enable a company to conceive, develop, and sustain a superior strategic position. We will introduce and apply analytical tools that will help you identify and systematically assess (1) the various environmental forces acting upon a company, (2) a company's internal source of competitive advantage, (3) the likely behavior of a company's rivals and (4) the long-term sustainability of a company's competitive advantage.
30 credits of 100-level or higher coursework
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).