BADM 204 Introduction to Strategic Management




This course will introduce you to the basic concepts, frameworks and methodologies useful to managers in crafting and executing business strategy. The course focuses on the fundamental conditions that enable a company to conceive, develop, and sustain a superior strategic position. We will introduce and apply analytical tools that will help you identify and systematically assess (1) the various environmental forces acting upon a company, (2) a company's internal source of competitive advantage, (3) the likely behavior of a company's rivals and (4) the long-term sustainability of a company's competitive advantage.


30 credits of 100-level or higher coursework

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).


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604 984 4900
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