TOUR 191 Tourism Destinations: IATA Areas 1 and 2

This course explores global destinations for touristic purposes by examining traveller motivations and expectations, tourism patterns, country and city iconic attractions, reasons why destinations are popular, world events that affect the tourism location, authentic perspectives of the local people (both Indigenous and non-Indigenous) and local religions which provide unique experiences. Using the International Air Transport Association (IATA) Traffic Conference Areas and Sub-Areas as a breakdown of global regions, students will use applied assignments, research, quizzes and presentations, to develop the essential knowledge required to sell and promote popular and emerging tourist destinations in North America, South America, Caribbean Islands, Europe, Middle East, and Africa.