3.00 credits

(4,0,0) hrs

15 wks

A clear view on how the operating environment of hotel and airline companies influences the process of revenue enhancement. Students will understand the different mechanisms used to enhance revenues, master the theoretical and practical background of revenue management and techniques and understand the importance of these techniques in yield and revenue management.

Prerequisites

TOUR 112, plus one of TOUR 111 or TOUR 160 or REC 111