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BMKT 315 e-Business Analysis and Administration

3.00

(4,0,0)

15

This course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities such as start-up investment, acquisition, partnerships, or online/offline synergies, and implement issues such as fulfillment, information technology management, and customer service.

Prerequisites

BADM 201; OR 6 NABU credits and CMNS 305

Course Notes

Credit will only be granted for one of EBM 315 or BMKT 315.

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Spring 2019 onwards

Contact

Have questions about this course?

Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca