3.00 credits

(4,0,0) hrs

15 wks

This course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities such as start-up investment, acquisition, partnerships, or online/offline synergies, and implement issues such as fulfillment, information technology management, and customer service.

Prerequisites

BADM 201; OR 6 NABU credits and CMNS 305

Course Notes

Credit will only be granted for one of EBM 315 or BMKT 315.