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BMKT 315 e-Business Analysis and Administration

3.00

(4,0,0)

15

The course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities, such as start-up investment, acquisition, partnerships or online/offline synergies, and implementation issues, such as fulfillment, information technology management, and customer service. The course theory will be complemented with practical projects to demonstrate understanding of e-business and technology principles – the planning of an e-business venture and implementation of a prototype Web application; and the development of a personalized, digital portfolio.

Prerequisites

45 credits of 100-level or higher coursework

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca