This course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities such as start-up investment, acquisition, partnerships, or online/offline synergies, and implement issues such as fulfillment, information technology management, and customer service.
BADM 201; OR 6 NABU credits and CMNS 305
Credit will only be granted for one of EBM 315 or BMKT 315.
|Spring 2019 onwards|