3.00 credits

(4,0,0) hrs

15 wks

This course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities such as start-up investment, acquisition, partnerships, or online/offline synergies, and implement issues such as fulfillment, information technology management, and customer service.

Prerequisites

BADM 201

Course Notes

Credit will only be granted for one of EBM 315 or BMKT 315.