This course looks at the construction of consumer culture in contemporary society. Specific attention is paid to the processes by which consumer society is created, reproduced and sustained through the media and advertising. It will examine the processes by which the role of the consumer is created and the impacts and implications for personal identity and society as a whole. This course is situated in the historical and current debates on ideology, political economy and capitalism as well as the social construction perspective.


45 credits of 100-level or higher coursework

Course Notes

SOC 300 is an approved Self and Society course for Cap Core requirements.

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).