Meetings, Incentives, Conferences and Exhibitions (MICE) are a key part of hospitality operations and contribute significantly to global destinations. This course introduces students to a significant tourism sector and the role it plays in generating economic growth, social prosperity and environmental stewardship. The course also acknowledges Indigenous ways and values that can be incorporated into contemporary events and conventions. Students will examine several topics including market characteristics and segmentation, industry conditions, leading competitors, future trends and sustainability principals.
60 credits of 100-level or higher coursework
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).