3.00 credits

(4,0,0) hrs

15 wks

This course is intended to provide students with an opportunity to apply concepts and skills learned from their marketing studies through a student team-based project to solve a "real world" marketing problem in a client organization. The course format is a combination of classroom-based lectures, guest speakers, and instructor-directed student team group work (three to four students each), in combination with online interaction outside the classroom via a course web site.

Prerequisites

84 credits of 100-level or higher coursework including 12 BMKT/IBUS credits, ENGL 100, and CMNS 152 or 220

Course Notes

BADM 318 strongly recommended

Course Outlines