This course provides students with an opportunity to apply concepts and skills learned from their marketing studies through a student team-based project to solve a real world marketing problem in a client organization.


75 credits of 100-level or higher coursework including BMKT 360 and 364, ENGL 100, and CMNS 152 or 220; OR 6 NABU credits and CMNS 305

Course Notes

BMKT 405 is an approved Experiential course for Cap Core requirements.

BADM 318 or equivalent project management experience is strongly recommended.

Course Outlines