This course is intended to provide students with an opportunity to apply concepts and skills learned from their marketing studies through a student team-based project to solve a "real world" marketing problem in a client organization. The course format is a combination of classroom-based lectures, guest speakers, and instructor-directed student team group work (three to four students each), in combination with online interaction outside the classroom via a course web site.
84 credits of 100-level or higher coursework including 12 BMKT/IBUS credits, ENGL 100, and CMNS 152 or 220
BADM 318 strongly recommended
|Fall 2015 - Current|