In this course, students will analyze innovative retail business practices with special attention to the challenges and impacts of innovation as it applies to retail organizations' present strengths and weaknesses, innovation in the context of today's changing economic climate, and the role played by innovation in adapting to retail disruption and changing consumer purchasing behaviours. Through an applied project with an industry partner / case study, the student will assess the current and future value of retail innovation and make informed recommendations for maximizing future growth.


One of the following: RMCP 172 and RMCP 173 (as a pre-or corequisite); or BMKT 161; or BMKT 369; or CMNS 305 and NABU 334

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Effective Term
PDF Acrobat Adobe Reader Spring 2023 onwards


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