This course presents a deep view of management analytics which includes data visualization, data mining and information dissemination approaches, skills, tools and techniques required to run, grow and transform the Business. With this knowledge, students will incorporate the concepts and theories learned in other School of Business courses, to solve integrated business problems. Students' understanding of advanced business analytics toolkits will be strengthened as they learn how to acquire, mine, analyze, disseminate and apply voluminous data sets (big data/social media data) to decision making in today's on-demand economy.
45 credits of 100-level or higher coursework including BCPT 305
BCPT 404 is an approved Experiential course for Cap Core requirements.