Sales and Promotions Management for Tourism

This course is intended for students who have taken an introduction to marketing course and have a positive foundation of marketing knowledge. It focuses on the ‘sales and promotions’ aspect of marketing examining the role that advertising, consumer and trade promotion, online marketing communications, direct marketing, public relations, alternative marketing and personal selling plays in marketing communications. Students will investigate current trends, theories, and frameworks of integrated marketing communications management in the tourism and hospitality sector in a variety of different market conditions.