3.00 credits
(4,0,0)
15 wks
This course introduces the key concepts, language, and issues facing the tourism industry, specifically identifying trends, market profiles and demographic factors for leisure and business travel. Key industry sectors and regional products in BC, tourism's role in community development, social impacts of tourism, transportation, communication, and legal issues in tourism are all addressed. Students utilize general tourism concepts and adapt them to destination environments including examining the roles of the destination marketing organization, destination management, recreational programming, resort design and trends within resort destinations.
Notes:
- TOUR 160 is equivalent to REC 110, REC 111 and/or TOUR 111. Duplicate credit will not be granted for this course and REC 110, REC 111 and/or TOUR 111.