3.00 credits
(4,0,0)
15 wks
Influenced by the Experience and Transformation Economies, seasoned travelers are demanding interest-based niche tourism experiences. Special Interest Tourism (SIT): Thana, Pop-Culture, Genealogy, Medical, Ethno and more, emerged to satisfy travelers’ complex travel motivations, need for diversity, differentiation and individualism. Emergence of macro and micro niches from changing tourist demographics are also popularizing existing and new SIT destinations with exponential growth. This course explores the types, opportunities, rationales and costs for destinations to engage in SIT.