3.00 credits
(4,0,0)
15 wks
Revenue Management is a systematic process to attain Pricing and Revenue Optimization (PRO), by selling the right product to the right person at the right time for the right price. Students will be introduced to Differential and Dynamic Pricing theories and practical strategies used by tourism suppliers to enhance and maximize PRO while planning and balancing demand to control capacity spoilage and spillage in order to reduce perished opportunities, all the while maintaining good product value for consumers.
Prerequisites: 18 credits of 100-level or higher course work, including TOUR 112