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3.00 credits

(4,0,2)

15 wks

This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated “real world” environment.

Notes:
  • IDES 249 is equivalent to IDEA 246. Duplicate credit will not be granted for this course and IDEA 246.

Contact

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604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca