e-Business Analysis and Administration

The course develops advanced analytical skills necessary to evaluate and implement online strategic options. These include valuation of opportunities, such as start-up investment, acquisition, partnerships or online/offline synergies, and implementation issues, such as fulfillment, information technology management, and customer service. The course theory will be complemented with practical projects to demonstrate understanding of e-business and technology principles – the planning of an e-business venture and implementation of a prototype Web application; and the development of a personalized, digital portfolio.