Facebook

3.00 credits

(4,0,0)

15 wks

This course is an introduction to the study of advertising as social communication. Advertising will be examined as a system for social reproduction, rather than the psychological effects or marketing strategies of individual ads and campaigns. The key objective of the course is to provide a historical perspective on the development of consumer capitalism and its distinctiveness from other social and cultural formations.

Prerequisites: CMNS 112 and CMNS 132

Notes:
  • CMNS 295 is an approved Culture and Creative Expression course for Cap Core requirements.

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registration@capilanou.ca