Instructor, Training Coordinator
School of Business
Faculty of Business and Professional Studies

604.986.1911 ext. 2117
Cedar Building, room CE363


MBA, Strategic Management, Sauder School of Business, University of British Columbia, 2006.

Associate of Arts Advanced Study, Merchandising and Marketing, Fashion Institute of Design and Merchandising, 2000.

BA, Economics, University of Victoria, 1999.


Joanna Cook (MBA, University of British Columbia, 2006) has over 15 years of industry experience holding leadership roles with organizations such as Rogers Communications and Best Buy. She has worked in wholesale and retail clothing, and entertainment and consumer electronics industries. At various stages in her career, she has implemented strategies to optimize business unit performance including new promotions, new products and vendor relationships.

Additionally, Cook has worked with large and diverse teams to prepare strategic direction including the development of marketing plans, purchasing budgets and product forecasts.

In the courses I teach, which include Marketing, Management, Strategic Management and Negotiation, I enjoy introducing students to the underlying theoretical concepts and then illustrate those concepts through real world situations. This allows students to engage with the material from different perspectives.

To achieve the highest degree of student success, I use a variety of teaching methods with students including group work, case studies, presentations, activities and guest speakers to reinforce course content.

I also provide on-going coaching to further support students to ensure they receive constant feedback about their academic progress.