Instructor, School of Business
School of Business
Faculty of Business and Professional Studies

604.986.1911 ext. 3596
Cedar Building, room CE380A


Diploma, Provincial Instructor, Vancouver Community College, 2011.

Governance Essentials Program, Rotman School of Management, University of Toronto, 2010.

MPE, Physical Education, University of Ottawa, 1991.

BPE (Honours), Physical Education, McMaster University, 1987.

"She goes above and beyond by supporting each student, has rich industry connections and helps students both within and outside of the class."


Andrea Eby (MPE, University of Ottawa, 1991) is Marketing instructor and Marketing Unit Convenor in the School of Business at Capilano University. She is also involved with both the AMA and BCAMA as a judge, and is past Director with BCAMA and is on the Collegiate Council for the American Marketing Association.

Andrea is heavily involved with her students as a faculty advisor and student coach with Capilano University's AMA collegiate chapter, CAPUMA.

Her work experience spans three continents and covers a variety of sectors including consumer packaged goods, sports, events, and not for profit. Andrea has managed national brand portfolios at CPG Companies including: Ault Foods, Cadbury, and Schering Plough.

Her sporting event experience includes the Vancouver International Marathon Society, Ironman Japan, World Indoor Track and Field Championships, and two Winter Olympics (1998, Nagano, Japan, and 2010, Vancouver/Whistler).

She has served on the board of Directors of several not-for-profit organizations and is currently involved at the community level as a group fitness and spin instructor.

I believe in the importance of applying current industry relevant content. Marketing is such a rich industry supported by a respected industry association, the American Marketing Association. I work regularly with clients in classes and also bring in industry professionals into each of my classes.

Research around incorporating simulations

Eby, Andrea, Gochenouer, Denise and Evans, Joel: Incorporating Simulations in the Classroom. International Collegiate Conference, 2019.


Andrea Eby:

  • Student coach (for all below)
  • BCAMA – Marketer of the Year: Judge (2016-2019)
  • BCAMA – Vision Conference Director (2017)   

AMAICC 2019 – Students:

  • Case Competition: Commendable
  • Outbound Sales Competition: Semi-Finalist
  • CAPUMA Chapter planning award
  • SABRE: 9th place
  • Marketing Simulation: 12th place

BCITMA Regional Conference 2019

  • Sales Competition: 1st place
  • SABRE: 2nd place
  • Case: 3rd place 
  • Marketing simulation: 2nd place

AMAICC 2018 – Students:

  • Case Competition: 3rd place
  • Strategy Competition: 6th place
  • Marketing Week: Honourable mention

BCITMA Regional Conference 2018 

  • Case Competition: 1st place
  • Sales Competition: 1st place

AMAICC 2017 – Students:

  • Case Competition: 2nd place
  • Outbound Sales Competition: 10th place
  • Hugh G. Wales Faculty Award

BCITMA Regional Conference 2017

  • Case Competition: 3rd place

AMAICC 2016 – Students: 

  • Case Competition: Honourable mention
  • Outbound Sales Competition: 5th place
  • Chapter Planning: Exemplary
  • Marketing week: Honourable mention

BCITMA Regional Conference 2016

  • Case Competition: 1st place