Tourism Marketing Citation

Faculty of Global & Community Studies
School of Tourism Management

Credential
Citation

Program Highlights

Interested in a career in tourism? Learn the basics of sales and marketing and explore your interest with an elective in eco-tourism, hotels, events and more.

If you don't have the admission requirements to enter the diploma or degree, this introductory program enables you get started on your tourism management studies while completing your academic upgrading. You'll learn the basics about the industry and how the different relationships between partners work. You'll also learn about the sales process and explore different marketing strategies. Once you've completed your upgrading you can ladder directly into the diploma or degree.

Intakes

CampusTermsFull/Part Time
North VancouverSpringPart-Time
North VancouverFallPart-Time

Tuition and Fees Per Year

Domestic Students
Year Tuition Fees Total
Year 1$18,069 $1,242 $19,311
Year 2$12,208 $1,149 $13,358
Year 3$0 $0 $0
Year 4$0 $0 $0
Year 5$0 $0 $0
Total$30,278 $2,391 $32,669

Note: Fees are subject to change. Some programs have fees for supplies and equipment that aren’t included in the estimate. To get an idea of what you’ll pay to study at CapU, try out our Tuition & Fees Estimator.

Lower Level Required Courses

Total credits: 15.00

Required:
CMNS 154Communications in Outdoor Recreation and Tourism3.00 credits
TOUR 111Tourism Introduction: Theory and Practice3.00 credits
TOUR 112Tourism Marketing I3.00 credits
TOUR 149Computer Applications in Tourism3.00 credits
TOUR 205Tourism Sales3.00 credits

 

Lower Level Tourism Electives

Total credits: 3.00

Choose 3.00 credits from the following list:
REC 252Project Change: How to Think and Act Like a Changemaker3.00 credits
TOUR 120Adventure and Eco-Tourism3.00 credits
TOUR 202Strategic Marketing Management - Case Study Approach3.00 credits
TOUR 220Special Events - Tourism Generators3.00 credits
TOUR 221Conference Services3.00 credits
TOUR 227Heritage, Cultural and Arts Planning for Tourism3.00 credits
TOUR 232Tourism Planning3.00 credits
TOUR 250Tourism Operations I3.00 credits
TOUR 251Hotel Operations I: Food and Beverage3.00 credits
TOUR 252Hotel Operations I: Rooms Division3.00 credits
TOUR 253Adventure Tourism Operations3.00 credits
TOUR 255Management Concepts in the Adventure Industry3.00 credits
TOUR 256Adventure Education and Recreation Programming3.00 credits
WLP 153Guiding Leadership3.00 credits

 

Total program credits: 18.00

Important Dates

Application Dates

Sep 4, 2018 - Aug 6, 2019

Course Registration & Waitlisting Starts

Jul 8, 2019

Fee Payment Deadline

Aug 19, 2019 4:00 PM

Application Dates

Feb 5, 2019 - Dec 3, 2019

Course Registration & Waitlisting Starts

Nov 12, 2019

Fee Payment Deadline

Dec 17, 2019 4:00 PM

Application Dates

Oct 1, 2019 - Aug 4, 2020

Course Registration & Waitlisting Starts

Jul 6, 2020

Fee Payment Deadline

Aug 24, 2020 4:00 PM

Note: Dates are subject to change.

How to apply

  1. Check the admissions requirements
  2. Check the application and document deadlines for your program
  3. Complete and submit your application through EducationPlannerBC
    1. Upload all your required/supporting official documents
    2. Pay your application fee
  4. Admissions will review your application and contact you

Admission Requirements

For the official publication of programs, course descriptions and admission requirements please view the Capilano University Calendar (pdf).

Apply to CapU

Contact

Have questions about this program?

School of Tourism Management


604 986 1911, ext. 7324
tourism@capilanou.ca

Student Information Services


604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
registration@capilanou.ca

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