PhD
Instructor
School of Business
Faculty of Business and Professional Studies
604.986.1911 ext. 2055
Cedar Building, room CE335
isurjano@capilanou.ca
Education
Ph.D. Degree in Marketing, Faculty of Economics and Business, University of Novi Sad, Serbia, 2013.
Master's Degree in Marketing, Faculty of Economics and Business, University of Belgrade, Serbia, 1991.
Bachelor's Degree in Economics, Faculty of Economics and Business, University of Novi Sad, Serbia, 1986.
"Teaching begins by connecting with students and relating to their aspirations, needs and concerns, then finding ways to engage and inspire them to learn and achieve more."
Bio
Ivan Surjanovic (Ph.D, Marketing) is an educator and consultant specializing in marketing and business strategy in the digital age. He teaches marketing and strategy at Capilano University and has also consulted or trained managers of over one hundred companies across North America and Europe, offering insights and helping businesses stay competitive in the evolving digital marketplace.
Surjanovic holds a Ph.D. and Master’s degree in Marketing, along with a Bachelor's degree in Economics. He was also a Fulbright Scholar at the University of Wisconsin. His views on business strategy in the digital era have been featured in Business in Vancouver magazine and shared in his TEDx presentation.
For me, teaching is an incredibly fulfilling profession, as it allows me to share not only theoretical concepts but also my professional experiences, helping students relate what they learn to real-world applications.
I teach courses in business strategy and marketing which provides great opportunities for students to connect theory with practice. What I love most about teaching is creating those 'Aha' moments when students grasp new concepts and master new skills.
In addition to teaching the course material, I truly enjoy connecting with students, guiding and coaching them as they navigate their professional journeys and grow as individuals.
Fulbright Scholar Award at the University of Wisconsin, USA (1991)
Teaching Excellence Award at Capilano University (2025)