3.00 credits
(4,0,0)
15 wks
This course is an introduction to the study of advertising as social communication. Advertising will be examined as a system for social reproduction, rather than the psychological effects or marketing strategies of individual ads and campaigns. The key objective of the course is to provide a historical perspective on the development of consumer capitalism and its distinctiveness from other social and cultural formations.
Prerequisites: CMNS 112 and CMNS 132
Notes:
- CMNS 295 is an approved Culture and Creative Expression course for Cap Core requirements.