3.00 credits
(4,0,2)
15 wks
This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated "real world" environment.
Notes:
- IDES 249 is equivalent to IDEA 246. Duplicate credit will not be granted for this course and IDEA 246.