3.00 credits
(4,0,0)
15 wks
An introductory course indicating how to make the most out of marketing research. Through the practical applications of a research project, students will learn the elements of research design, basic methods of collecting data, analysis and reporting. Applications of Canadian and American research will be studied.
Prerequisites: [BMKT 203 or BMKT 161] and BADM 210; OR 6 NABU credits and CMNS 305