3.00 credits
(4,0,0)
15 wks
This course provides students with an opportunity to apply concepts and skills learned from their marketing studies through a student team-based project to solve a real world marketing problem in a client organization.
Prerequisites: 75 credits of 100-level or higher coursework including BMKT 360 and BMKT 364, ENGL 100, and CMNS 152 or CMNS 220
Notes:
- BMKT 405 is an approved Experiential course for Cap Core requirements.
- BADM 318 or equivalent project management experience is strongly recommended.