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Tourism Marketing Citation

Faculty of Global & Community Studies School of Tourism Management

Credential
Citation

Duration
2 year(s)

Program Highlights

Interested in a career in tourism? The two-year, 18-credit Tourism Marketing Citation at Capilano University will help you get your foot in the door of this competitive industry.

If you don't have the admission requirements to enter our Tourism Management diploma or degree programs, this introductory program enables you to start your studies in the field while completing your academic upgrading.

In the program, you'll have the opportunity to learn the basics about the industry and how the different relationships between partners work.

You'll also learn about the sales process and explore different marketing strategies while gaining a background in communications and hospitality management.

To learn more about this exciting program, contact tourism@capilanou.ca

Admission Requirements

English language requirements

English is the language of instruction at CapU. All applicants are required to demonstrate competence in the English language prior to admission.

If English is not your first language or you’ve received your education in a language other than English, you must meet our English Language Requirements.

Basic requirements

  • High school graduation

Program Requirements

Lower Level Required Courses

Total credits: 15.00

 

Lower Level Tourism Electives

Total credits: 3.00

Choose 3.00 credits from the following list:
REC 252Project Change: How to Think and Act Like a Changemaker3.00 credits
TOUR 220Special Events - Tourism Generators3.00 credits
TOUR 221Conference Services3.00 credits
TOUR 227Heritage, Cultural and Arts Planning for Tourism3.00 credits
TOUR 232Tourism Planning3.00 credits
TOUR 250Operations Management in Tourism & Hospitality I3.00 credits
TOUR 251Hotel Operations I: Food and Beverage3.00 credits
TOUR 252Hotel Operations I: Rooms Division3.00 credits
TOUR 253Adventure Tourism Operations3.00 credits
TOUR 255Management Concepts in the Adventure Industry3.00 credits
TOUR 256Adventure Education and Recreation Programming3.00 credits
WLP 153Leadership Fundamentals3.00 credits
TOUR 120 Adventure and Eco-Tourism3.00 credits
TOUR 202 Strategic Marketing Management - Case Study Approach3.00 credits

 

Total program credits: 18.00

Contact

Have questions about this program?

School of Tourism Management


604 986 1911, ext. 3043
tourism@capilanou.ca

Student Information Services


604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca