Tourism Marketing Citation

Faculty of Global & Community Studies School of Tourism Management


2 year(s)

Program Highlights

Interested in a career in tourism? Learn the basics of sales and marketing and explore your interest with an elective in eco-tourism, hotels, events and more.

If you don't have the admission requirements to enter the diploma or degree, this introductory program enables you get started on your tourism management studies while completing your academic upgrading. You'll learn the basics about the industry and how the different relationships between partners work. You'll also learn about the sales process and explore different marketing strategies. Once you've completed your upgrading you can ladder directly into the diploma or degree.

Admission Requirements

English language requirements

English is the language of instruction at CapU. All applicants are required to demonstrate competence in the English language prior to admission.

If English is not your first language or you’ve received your education in a language other than English, you must meet our English Language Requirements.

Basic requirements

  • High school graduation

Program Requirements

Lower Level Required Courses

Total credits: 15.00

CMNS 154Communications in Outdoor Recreation and Tourism3.00 credits
TOUR 111Tourism & Hospitality Management: A Global Network3.00 credits
TOUR 112Tourism Marketing I3.00 credits
TOUR 149Computer Applications in Tourism3.00 credits
TOUR 205Tourism Sales3.00 credits


Lower Level Tourism Electives

Total credits: 3.00


Total program credits: 18.00


Have questions about this program?

School of Tourism Management

604 986 1911, ext. 7324

Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230