Instructor, IDEA School of Design
IDEA School of Design
Faculty of Fine and Applied Arts
604.990.7820 ext. 7820
Arbutus Building, room AR206
Diploma, Visual Design, Kwantlen Polytechnic University, 1997.
BA, Economics, University of British Columbia, 1984.
"I'm an anomaly in the creative space: I think with both my left and right brain, applying business acumen with an entrepreneurial background to communications, visual language and brand experiences. "
Tom Duguid (BA, University of British Columbia, 1984) is a coffee snob, addicted to motorcycles and illogically optimistic. Most of his professional life has been working in that mystical void between art and Positive Quarterly Results.
He has almost 3 decades of experience in creating transformational brands, developing brand strategies, visual language, and all forms of corporate communication, plus lecturing and educating about the wonders and weirdness of "Communication Design."
Duguid has worked with several Vancouver creative agencies, as well held Art Director roles in Boston, MA and Greensboro, NC in the United States, and most recently was Creative Director at Arc'teryx in North Vancouver for over a decade.
My interest lies in identifying how humans respond to visual messaging, and how that will change based on changing trends. Delivering an effective and engaging instructional process is only achievable by being relevant. Creating successful learning can only be done if it makes sense to the student.
It is the instructor's job to understand the social world of the students so as to adjust the program to be relevant, however this is only the starting point to effective instruction. New student designers have access through my experiences, and can apply recent modes of communication to their stories.
Working collaboratively, students can apply the foundations of good design, and experiment how to make relevant changes for future designs.
Certified Graphic Designer (CGD), Graphic Designers of Canada.