Capilano University's rebrand recognized as higher education's best
NORTH VANCOUVER B.C. – Based on a global survey of 105 post-secondary brand identity redesigns over the past two years, higher education and marketing expert Ken Steele declared CapU’s number one for 2015-2017.
Steele, co-founder of Academica Group, a leading source of post-secondary news and research in Canada, noted that Capilano University’s new brand, created with the help of Vancouver’s Ion Brand Design, reflects a confident, unified and creative Capilano University and emphasizes a spirit of diversity and collaboration.
Steele had this to say last week: “As we celebrate Canada's 150th birthday this weekend, I hope we all do so with the recognition that indigenous peoples on this land trace their history back for thousands of years. So it seems doubly appropriate that the #1 rebrand incorporates indigenous artists and sensibilities in a brilliant and modern way. Perhaps Capilano University's new brand can serve as an inspirational metaphor for the potential for reconciliation in Canada.”
The shape of the emblem is reminiscent of an eagle’s wing, and in Coast Salish culture, the eagle is a symbol of wisdom, friendship and leadership.
“I’m proud of the way our students, faculty, staff, Aboriginal artists and Elders came together and passionately contributed to our rebranding process,” says president Paul Dangerfield. “We’re honoured to see all that makes Capilano University so welcoming and supportive recognized on the international stage.”
About Capilano University
Capilano University is a teaching-focused university based in North Vancouver, with programming serving the Sunshine Coast and the Sea-to-Sky corridor. The University offers 99 programs, including bachelor’s degrees in areas as diverse as film, jazz, early childhood education and tourism management. Capilano University enrols approximately 10,500 students each year, 8,200 in for-credit programs and 2,300 in non-credit courses. Capilano University is named after Chief Joe Capilano, an important leader of the Squamish (Sḵwx̱wú7mesh) Nation of the Coast Salish people. Our campuses are located on the territories of the Lil’wat, Musqueam, Sechelt (shíshálh), Squamish and Tsleil-Waututh Nations.
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Submitted by: Cheryl Rossi