New CapU branding honoured with two UCDA awards
NORTH VANCOUVER, B.C. – On July 31, 2017, the University & College Designers Association (UCDA) announced the recipients of its 2017 awards program. Among the honourees? Capilano University in two categories: Integrated Campaign and Innovative Strategy.
CapU received an Integrated Campaign Award of Excellence for its 2017 advertising campaign, which launched the new brand across the Lower Mainland in a variety of stand-out locations including billboards, transit shelters, bus backs and on social media earlier this year.
Of the nearly 1,300 entries, only 204 received awards and CapU's overall brand strategy was the sole Award of Excellence recipient in the category of Innovative Strategy.
"We're deeply honoured by this recognition from the UCDA," says Paul Dangerfield, president of Capilano University. "This prestigious competition is recognized internationally for its high standards and commitment to celebrating exceptional design in post-secondary marketing and communications. We consider ourselves, and our friends at ION Brand Design, fortunate to be in such good company."
Winning entries will be showcased as part of the UCDA Design Show on display during the 47th annual UCDA Design Conference in Baltimore, Maryland this coming October.
About Capilano University
Capilano University is a teaching-focused university based in North Vancouver, with programming serving the Sunshine Coast and the Sea-to-Sky corridor. The University offers 99 programs, including bachelor’s degrees in areas as diverse as film and animation, early childhood education and tourism management. Capilano University enrols approximately 10,500 students each year, 8,200 in for-credit programs and 2,300 in non-credit courses. Capilano University is named after Chief Joe Capilano, an important leader of the Squamish (Sḵwx̱wú7mesh) Nation of the Coast Salish people. Our campuses are located on the territories of the Lil’wat, Musqueam, Sechelt (shíshálh), Squamish and Tsleil-Waututh Nations.
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Submitted by: Cheryl Rossi