Tourism Marketing and Development Post Baccalaureate Diploma

  • Applications are now open for the Tourism Marketing and Development Post Baccalaureate Diploma (TMKT) for May and Sept 2019 intakes. 

    The Post Baccalaureate Diploma in Tourism Marketing and Development is designed to provide international students and new Canadians, who hold a degree in a different field, the opportunity to earn a Canadian academic credential and gain valuable work experience in a local Canadian organization.

    The two-year program is condensed into four consecutive semesters and graduates can apply for a three-year Post Graduate Work Permit.

    What you’ll learn:

    • National and local trends in destination community, marketing and development
    • Sustainable business and revenue models that relate to destination challenges
    • Digital technologies that enhance quality and delivery of services, products and guest experiences.
    • Traveller motivators to create compelling stories for destinations and communities

    Key Highlights of the industry:

    • Over 1 billion global international travellers each year
    • International tourism represents 7% of the world’s exports in goods and services
    • Visitors to British Columbia increased over 12% last year
    • Travellers are looking for authentic experiences
    • Over 100,000 job vacancies expected in tourism in BC over the next ten years.

    Program Opportunities:

    • Meet and build connections with industry through field trips and networking events
    • Faculty experts who teach beyond a textbook
    • Valuable experience in North American business practice
    • Cross program interactions to engage international and domestic students
    • Work experience in a two-month work practicum